For the last few days, my LinkedIn feed has been flooded with posts about Adobe Summit 2026! For those who are not part of the Adobe Summit wave and are interested in getting a glimpse of what it is and making the best use of Agentic CX Shift for an enterprise. This is the right post for you! Before we get started…
Back in 2014, when I started my journey in digital marketing at an agency, marketing automation workflows were extremely simple. At that time, AI marketing automation didn’t exist. Marketing automation meant: Sending bulk emails Scheduling seasonal campaigns Adding basic delays between messages If we inserted {FirstName} in an email, it felt revolutionary. That was personalization. There was no AI-driven customer journey orchestration,…
Recently, when I was having a casual conversation with my old friend from a Commerce Practice, we chatted about the ongoing challenges they are facing, as well as some good and not-so-good moments. But when we discussed inventory overstock and stockouts, they always exhibited some sort of dispassion. Despite having access to the massive enterprise datasets—transactions, customer feedback, POS systems, campaigns, and…
Enterprises are shifting their marketing transformation strategy towards autonomous agents. AI Agents for Marketing would be available to take actions 24×7 towards the marketing goals and objectives in align with the strategic development of personalization, content creation, marketing automation, omnichannel campaign management, digital advertising, journey orchestration, and digital analytics use-cases. There had been a time when in an enterprise, agency, or startups…
