“There was only one catch and that was Catch-22, which specified that a concern for one’s safety in the face of dangers that were real and immediate was the process of a rational mind.” — Joseph Heller, Catch-22 Joseph Heller wrote those words about a World War II bureaucracy that trapped rational people in irrational systems. Decades later, the same paradox plays…
It’s been more than a year now that Gen AI and Agentic AI are no longer just a good-to-have strategy but an essential part of the data and activation ecosystem for enterprises. With recent updates from major MarTech players like Salesforce and Adobe, and the rise of SaaS-to-Agentic AI Systems, it is necessary to make the right data platform investment decisions. …and…
Enterprises are shifting their marketing transformation strategy towards autonomous agents. AI Agents for Marketing would be available to take actions 24×7 towards the marketing goals and objectives in align with the strategic development of personalization, content creation, marketing automation, omnichannel campaign management, digital advertising, journey orchestration, and digital analytics use-cases. There had been a time when in an enterprise, agency, or startups…
