“There was only one catch and that was Catch-22, which specified that a concern for one’s safety in the face of dangers that were real and immediate was the process of a rational mind.” — Joseph Heller, Catch-22 Joseph Heller wrote those words about a World War II bureaucracy that trapped rational people in irrational systems. Decades later, the same paradox plays…
Back in 2014, when I started my journey in digital marketing at an agency, marketing automation workflows were extremely simple. At that time, AI marketing automation didn’t exist. Marketing automation meant: Sending bulk emails Scheduling seasonal campaigns Adding basic delays between messages If we inserted {FirstName} in an email, it felt revolutionary. That was personalization. There was no AI-driven customer journey orchestration,…
Enterprises are shifting their marketing transformation strategy towards autonomous agents. AI Agents for Marketing would be available to take actions 24×7 towards the marketing goals and objectives in align with the strategic development of personalization, content creation, marketing automation, omnichannel campaign management, digital advertising, journey orchestration, and digital analytics use-cases. There had been a time when in an enterprise, agency, or startups…
