It’s been more than a year now that Gen AI and Agentic AI are no longer just a good-to-have strategy but an essential part of the data and activation ecosystem for enterprises. With recent updates from major MarTech players like Salesforce and Adobe, and the rise of SaaS-to-Agentic AI Systems, it is necessary to make the right data platform investment decisions. …and…
For the last few days, my LinkedIn feed has been flooded with posts about Adobe Summit 2026! For those who are not part of the Adobe Summit wave and are interested in getting a glimpse of what it is and making the best use of Agentic CX Shift for an enterprise. This is the right post for you! Before we get started…
Back in 2014, when I started my journey in digital marketing at an agency, marketing automation workflows were extremely simple. At that time, AI marketing automation didn’t exist. Marketing automation meant: Sending bulk emails Scheduling seasonal campaigns Adding basic delays between messages If we inserted {FirstName} in an email, it felt revolutionary. That was personalization. There was no AI-driven customer journey orchestration,…
“I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.” ~ Maya Angelou, 1928 – 2014 This is the crux of customer experience and human relationships in general! We might feel good to think that we have evolved so much so that the technologies would be able…
Recently, when I was having a casual conversation with my old friend from a Commerce Practice, we chatted about the ongoing challenges they are facing, as well as some good and not-so-good moments. But when we discussed inventory overstock and stockouts, they always exhibited some sort of dispassion. Despite having access to the massive enterprise datasets—transactions, customer feedback, POS systems, campaigns, and…
Enterprises are shifting their marketing transformation strategy towards autonomous agents. AI Agents for Marketing would be available to take actions 24×7 towards the marketing goals and objectives in align with the strategic development of personalization, content creation, marketing automation, omnichannel campaign management, digital advertising, journey orchestration, and digital analytics use-cases. There had been a time when in an enterprise, agency, or startups…
